Atlas reviewed. Here's how they stack up on performance, accuracy and value.
Both fragrances are inspired by Louis Vuitton Imagination.
Assaf Frankel Imagination costs £96.96 and Lattafa Stop Wait Go costs £29, so Lattafa Stop Wait Go is £67.96 cheaper. They share 2 notes out of 18 distinct notes listed across both (11%). Assaf Frankel Imagination is EDP and listed as unisex, while Lattafa Stop Wait Go is EDP and listed as masculine. Both are inspired by Louis Vuitton Imagination.
Frankel Imagination is a spicy woody aromatic composition built around black tea, nutmeg and a guaiac wood base, inspired by Louis Vuitton Imagination.
Stop Wait Go is a bright citrus aromatic masculine fragrance inspired by Louis Vuitton Imagination style, blending bergamot, lemon, apple, aromatic herbs, and smooth musky woods into a clean luxury signature built for movement, clarity, and everyday confidence.


| Assaf Frankel Imagination | Lattafa Stop Wait Go | |
|---|---|---|
| Overall rating | 7.6/10 · 1 review | 7.0/10 · 1 review |
| Longevity | 7.5/10 | 6.5/10 |
| Projection | 7.0/10 | 6.0/10 |
| Scent accuracy | 8.0/10 | 7.5/10 |
| Value for money | 7.8/10 | 8.0/10 |
| Price | £96.96 | £29 |
| Concentration | EDP | EDP |
| Gender | Unisex | Masculine |
| Inspired by | Louis Vuitton Imagination | Louis Vuitton Imagination |
Compare the note structure of both fragrances and see which notes they share.
2 shared notes.
Assaf Frankel Imagination lists Orange, Mandarin, Pink Pepper, Black Tea, Black Currant, Nutmeg, Cinnamon, Patchouli and Guaiac Wood that Lattafa Stop Wait Go does not.
Lattafa Stop Wait Go lists Bergamot, Apple, Geranium, Clary Sage, Musk, Amber and Cedarwood that Assaf Frankel Imagination does not.
Both share Citrus and Lavender. Assaf Frankel Imagination also lists Patchouli and Cinnamon. Lattafa Stop Wait Go also lists Woody, Fresh, Amber, Musky, Floral, Herbal, Aromatic and Green.
Both share Clean and Warm. Assaf Frankel Imagination also lists Elegant. Lattafa Stop Wait Go also lists Fresh, Modern and Masculine.
Both share Daytime. Assaf Frankel Imagination also lists Evening. Lattafa Stop Wait Go also lists Signature, Casual, Office, Spring, Summer, Daily, Travel, Everyday, Gym, Warm weather and Relaxed.
Assaf Frankel Imagination lists Good projection, Versatile and Good longevity. Lattafa Stop Wait Go lists Subtle.
Assaf Frankel Imagination lists Spicy aromatic. Lattafa Stop Wait Go lists Citrus aromatic.
Assaf Frankel Imagination leads on longevity, projection and scent accuracy, while Lattafa Stop Wait Go leads on value for money and lower price.
Atlas ratings combine Scent Atlas community ratings with Atlas AI Analysis. Assaf Frankel Imagination has 1 community review and Lattafa Stop Wait Go has 1.
Assaf Frankel Imagination costs £96.96 and Lattafa Stop Wait Go costs £29, so Lattafa Stop Wait Go is £67.96 cheaper.
Atlas ratings give Assaf Frankel Imagination 7.5 out of 10 for longevity and Lattafa Stop Wait Go 6.5 out of 10, so Assaf Frankel Imagination rates higher.
Atlas ratings give Assaf Frankel Imagination 7.0 out of 10 for projection and Lattafa Stop Wait Go 6.0 out of 10, so Assaf Frankel Imagination rates higher.
Atlas ratings give Assaf Frankel Imagination 8.0 out of 10 for scent accuracy and Lattafa Stop Wait Go 7.5 out of 10, so Assaf Frankel Imagination rates higher.
Atlas ratings give Assaf Frankel Imagination 7.8 out of 10 for value for money and Lattafa Stop Wait Go 8.0 out of 10, so Lattafa Stop Wait Go rates higher.
They share 2 notes: Lemon and Lavender.
Assaf Frankel Imagination is tagged for Evening and Daytime. Lattafa Stop Wait Go is tagged for Signature, Daytime, Casual, Office, Spring, Summer, Daily, Travel, Everyday, Gym, Warm weather and Relaxed.
Atlas ratings combine Scent Atlas community ratings with Atlas AI Analysis.