Atlas reviewed. Here's how they stack up on performance, accuracy and value.
Both fragrances are inspired by Louis Vuitton Imagination.
ALT. Fragrances Reality costs £49.99 and Assaf Frankel Imagination costs £96.96, so ALT. Fragrances Reality is £46.97 cheaper. They share 2 notes out of 17 distinct notes listed across both (12%). ALT. Fragrances Reality is Extrait and listed as masculine, while Assaf Frankel Imagination is EDP and listed as unisex. Both are inspired by Louis Vuitton Imagination.
A citrus spicy Extrait de Parfum for men, sold directly as ALT.'s alternative to Louis Vuitton's Imagination, handcrafted in the brand's Miami base.
Frankel Imagination is a spicy woody aromatic composition built around black tea, nutmeg and a guaiac wood base, inspired by Louis Vuitton Imagination.


| ALT. Fragrances Reality | Assaf Frankel Imagination | |
|---|---|---|
| Overall rating | 7.8/10 · 1 review | 7.6/10 · 1 review |
| Longevity | 7.5/10 | 7.5/10 |
| Projection | 6.8/10 | 7.0/10 |
| Scent accuracy | 8.2/10 | 8.0/10 |
| Value for money | 8.5/10 | 7.8/10 |
| Price | £49.99 | £96.96 |
| Concentration | Extrait | EDP |
| Gender | Masculine | Unisex |
| Inspired by | Louis Vuitton Imagination | Louis Vuitton Imagination |
Compare the note structure of both fragrances and see which notes they share.
2 shared notes.
ALT. Fragrances Reality lists Citron, Bergamot, Ginger, Neroli, Ambroxan and Musk that Assaf Frankel Imagination does not.
Assaf Frankel Imagination lists Lemon, Mandarin, Pink Pepper, Black Tea, Black Currant, Lavender, Nutmeg, Patchouli and Guaiac Wood that ALT. Fragrances Reality does not.
Both share Citrus and Cinnamon. ALT. Fragrances Reality also lists Fresh, Amber, Musky, Floral and Spicy. Assaf Frankel Imagination also lists Lavender and Patchouli.
Both share Clean and Warm. ALT. Fragrances Reality also lists Fresh and Confident. Assaf Frankel Imagination also lists Elegant.
Both share Daytime. ALT. Fragrances Reality also lists Office, Formal, Spring, Summer and Everyday. Assaf Frankel Imagination also lists Evening.
ALT. Fragrances Reality lists Long lasting and Excellent longevity. Assaf Frankel Imagination lists Good projection, Versatile and Good longevity.
ALT. Fragrances Reality lists Fresh citrus. Assaf Frankel Imagination lists Spicy aromatic.
ALT. Fragrances Reality leads on scent accuracy, value for money and lower price, while Assaf Frankel Imagination leads on projection. They are level on longevity.
Atlas ratings combine Scent Atlas community ratings with Atlas AI Analysis. ALT. Fragrances Reality has 1 community review and Assaf Frankel Imagination has 1.
ALT. Fragrances Reality costs £49.99 and Assaf Frankel Imagination costs £96.96, so ALT. Fragrances Reality is £46.97 cheaper.
Atlas ratings give ALT. Fragrances Reality 7.5 out of 10 for longevity and Assaf Frankel Imagination 7.5 out of 10, so they rate the same.
Atlas ratings give ALT. Fragrances Reality 6.8 out of 10 for projection and Assaf Frankel Imagination 7.0 out of 10, so Assaf Frankel Imagination rates higher.
Atlas ratings give ALT. Fragrances Reality 8.2 out of 10 for scent accuracy and Assaf Frankel Imagination 8.0 out of 10, so ALT. Fragrances Reality rates higher.
Atlas ratings give ALT. Fragrances Reality 8.5 out of 10 for value for money and Assaf Frankel Imagination 7.8 out of 10, so ALT. Fragrances Reality rates higher.
They share 2 notes: Orange and Cinnamon.
ALT. Fragrances Reality is tagged for Daytime, Office, Formal, Spring, Summer and Everyday. Assaf Frankel Imagination is tagged for Evening and Daytime.
Atlas ratings combine Scent Atlas community ratings with Atlas AI Analysis.