How We Rank Fragrance Dupes

Every ranking on The Scent Atlas is based on recorded fragrance ratings across five performance dimensions. Scores may include Atlas AI Analysis and ratings submitted by community members. Commercial relationships do not influence ranking positions.

The Five Rating Dimensions

Community members rate each fragrance across five dimensions, each scored from 1 to 10:

  • Overall Score

    The reviewer's overall impression of the fragrance. This is the primary sort dimension on all Inspired By and brand pages.

  • Scent Accuracy

    How closely the fragrance replicates its stated designer inspiration. A score of 10 means virtually indistinguishable from the original. A score of 5 means similar family and character with noticeable differences. Only applicable to inspired-by fragrances.

  • Longevity

    How long the fragrance lasts on skin. Measured from first spray to when the scent is no longer detectable. A score of 10 represents 12 or more hours of consistent wear.

  • Projection

    How far the fragrance projects from the body. A score of 10 is a room-filling beast mode fragrance. A score of 5 is close to skin with occasional drift. A score of 1 is skin scent only.

  • Value for Money

    Quality relative to price paid. A fragrance at £15 scoring 8 overall should rate higher on value than one at £80 scoring the same. This dimension rewards affordable performers.

How Average Scores Are Calculated

Each dimension is averaged across the ratings recorded for that fragrance. Ratings may come from community reviews or Atlas AI Analysis. Atlas AI Analysis is clearly labelled wherever it appears, allowing visitors to distinguish editorial AI assessment from human community feedback. Scores are displayed to one decimal place.

Default sort on every Inspired By page is overall Atlas rating, highest first. Users can re-sort by review count, price, longevity, projection, scent accuracy or value for money.

Top Picks Selection

Three automatic Top Picks are surfaced on every Inspired By page:

  • Best overall dupe

    Highest overall Atlas rating among fragrances with a recorded rating.

  • Best budget option under £30

    Highest overall rating among fragrances priced under £30.

  • Best long lasting alternative

    Highest average longevity score across all options in the cluster.

Note Verification

Fragrance notes are verified against Fragrantica and official brand sources before being added to the database. Notes are stored as structured top, heart and base tiers. We do not invent or estimate notes.

Where note data conflicts between sources, Fragrantica is treated as the primary reference. Where notes are unavailable from any verified source, the notes field is left empty rather than filled with estimates.

What We Do Not Claim

The Scent Atlas does not claim that any fragrance is an exact copy or legally identical product to any designer fragrance. Inspired-by fragrances are independently formulated products that draw on similar note profiles and olfactory families.

Ratings are guidance rather than guarantees. Human reviews reflect individual experience, while Atlas AI Analysis is an editorial assessment based on fragrance data, notes, positioning and expected performance. Skin chemistry, batch variation, storage and personal perception can all affect real world experience.

Submit a Correction

If you spot an error in notes, pricing, ratings or inspiration data, contact us at info@thescentatlas.com. We review and correct data errors promptly.

THE SCENT ATLAS