Mykonos It's Not Ella
Brand: Mykonos
Unisex · EDP · £29.99
Inspired by Original Creation.
Description
It's Not Ella is a unisex Eau de Parfum from Mykonos built around chocolate, hazelnut, cocoa and praline over creamy notes and more praline before vanilla, caramel, cedar and amber create a warm dessert like base. The name is a play on Nutella, and the fragrance is an original Mykonos gourmand rather than a direct designer dupe. Product Overview It's Not Ella is one of the most literal gourmand concepts in the Mykonos catalogue. The entire composition is designed around chocolate hazelnut spread, with woods and amber used mainly to stop the scent from becoming completely flat or sugary. Scent Profile Chocolate, cocoa and roasted hazelnut dominate immediately, with praline making the opening dense and nutty. The heart becomes creamier and smoother. Vanilla and caramel extend the sweetness into the base while cedar and amber add warmth and structure. Technical Structure and Development The fragrance starts with its richest chocolate and hazelnut effect, becomes creamier through the middle, then settles into caramel, vanilla and warm woods. It remains gourmand from beginning to end. Performance Retailer and community descriptions generally support good longevity for a sweet fragrance, with the dense cocoa, vanilla and amber base giving the scent more persistence than a lighter body mist style gourmand. Wear Scenarios • Autumn and winter • Evenings and relaxed dates • Cozy indoor wear • Chocolate and gourmand collections Scent Family Positioning It's Not Ella sits in the oriental vanilla gourmand lane. Key accords are chocolate, sweet, nutty, cacao, vanilla, lactonic, caramel and amber. Inspired By and Style Comparisons This is an original Mykonos creation built around the smell of chocolate hazelnut spread. There is no reliable evidence of a single luxury fragrance serving as the clone target. Flankers and Variations It's Not Ella is a standalone release in the broader Mykonos gourmand catalogue. Market and Community Reception Fragrantica currently shows 4.50 out of 5 from 2 votes. The sample is small, but reception consistently centres on the realistic chocolate, hazelnut and creamy praline effect. This is aimed squarely at committed gourmand wearers rather than anyone seeking freshness or restraint.
Notes
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Base Notes
Main Accords
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Style Lane
Community Reviews
2 reviews with an average rating of 7.6 out of 10.
Community Ratings
- Overall: 7.6/10
- Scent Accuracy: 8.0/10
- Longevity: 7.5/10
- Projection: 7.0/10
- Value: 8.3/10
What Reviewers Say
Atlas AI Analysis — 7.6/10
It's Not Ella operates as an unapologetically literal dessert gourmand, favoring hyper-specific olfactory realism over nuanced perfumery convention. The composition maintains a singular focus, front-loading dense cocoa butter, crushed praline, and roasted hazelnut facets that evoke confectionary spreads with high fidelity. While sweet profiles of this nature frequently risk becoming cloying or one-dimensional, the base integration of dry cedar and restrained resinous amber provides necessary architectural backing, counteracting the inherently lactonic and sugary heart notes without diluting the primary gourmand theme. From a technical perspective, the Eau de Parfum concentration demonstrates solid functional longevity, reliably outperforming typical budget-tier sweet scents that lean on evanescent body-spray carriers. The projection exhibits significant initial radiance during the first hour before transitioning into an intimate, persistent envelope of caramel and vanilla. The heavier molecular weight of the base fixatives ensures sustained tenacity, delivering standard six-to-seven-hour endurance in temperate and cooler environments without suffering severe structural collapse. Positioned outside the standard catalog clone architecture, this release is notable as an original budget-tier conceptual scent rather than a replication of a single luxury designer target. It serves a distinct niche within the value sector, catering directly to buyers who prioritize literal, edible-leaning profiles over traditional aromatic or floral structures. Due to its dense sweetness, suitability is strictly limited to autumn and winter wear, informal evening settings, or personal comfort routines, representing high category value for dedicated gourmand enthusiasts while offering minimal utility to generalist fragrance wearers.
Atlas AI Analysis — 7.6/10
It's Not Ella operates unapologetically within the hyper-literal edible gourmand territory. By leaning into a distinct cocoa, hazelnut, and lactonic structure, the composition foregoes traditional perfumery balances like bright top notes or prominent florals. The cedar and amber anchor the base sufficiently to maintain aromatic coherence, preventing the profile from collapsing into sheer synthetic sugar. While the sweet, decadent focus leans away from typical mass-market crowd-pleasers, it executes its targeted photorealistic confectionery profile with surprising depth and minimal harshness in the opening. From a technical standpoint, the concentration yields dependable longevity typical of heavy resinous and gourmand molecules. Users can realistically anticipate moderate sillage for the first two hours before the scent recedes into a warm, persistent personal scent bubble dominated by vanilla and praline. Longevity is competitive for a budget-tier Eau de Parfum, bolstered by the intrinsic weight of cocoa and caramel fixatives that resist rapid evaporation on both skin and textiles. In the broader marketplace, the release distinguishes itself by offering an original concept rather than serving as a direct clone of an established designer staple. It effectively fills a niche for accessible, high-concept edible fragrances that normally command boutique prices in luxury artisanal tiers. Given its dense olfactory weight, the composition is best suited for colder autumn and winter settings, casual evening wear, and dedicated enthusiasts prioritizing straightforward dessert profiles over versatility or freshness.
Where to Buy
Check current price and availability on Amazon.co.uk
Frequently Asked Questions
Is Mykonos a luxury niche brand or a designer alternative house?
Mykonos is an Indonesian Extrait de Parfum house that sits between niche artistry and the inspired-by market. While many of their releases share clear DNA with luxury houses such as Louis Vuitton and Stephane Humbert Lucas, the brand focuses on building its own creative identity through sophisticated blending and premium presentation rather than producing straightforward copies. This positions Mykonos as a step above standard clone brands in terms of ambition and perceived quality.
How is the performance and longevity of Mykonos fragrances?
Performance is a core strength of the Mykonos range. All releases are formulated as Extrait de Parfum with high oil concentrations, which translates into reliable longevity of 8 hours or more on skin and significantly longer on fabric. Reviewers consistently highlight that Mykonos scents remain detectable on clothing throughout a full day, making them strong value propositions against the designer originals they reference.
Which Mykonos fragrance is the best starting point for someone new to the brand?
Inception is the most universally recommended entry point, praised for its fresh, clean, black tea-driven profile that draws strongly from Louis Vuitton Imagination DNA. For those who prefer sweet gourmand profiles, Vanilla Clouds and Milk Drops are the top-rated options. Dreamscape suits warm-weather wear with its juicy mango-led character, while Reflection and Sorrento appeal to fans of bright citrus and fresh woody compositions.
What is Mykonos It's Not Ella a dupe of?
Mykonos It's Not Ella is an original composition by Mykonos, not an interpretation of an existing fragrance.
What does Mykonos It's Not Ella smell like?
Mykonos It's Not Ella opens with Chocolate, Hazelnut, Cocoa, Praline, moves into Creamy Notes, Praline, and settles on a base of Vanilla, Caramel, Cedar, Amber.
Is Mykonos It's Not Ella long lasting?
Mykonos It's Not Ella is EDP with a community longevity score of 7.5 out of 10 and a scent accuracy score of 8 out of 10. It offers a budget friendly alternative to the original.
What does EDP mean?
EDP stands for Eau de Parfum. It typically contains 15 to 20 percent fragrance concentration, giving stronger performance and longer longevity than EDT. Most Middle Eastern clone brands release their fragrances as EDP, which is a significant reason they tend to outperform designer equivalents in longevity and projection at a lower price point.
What is an extrait de parfum?
Extrait de parfum, also called pure parfum, contains the highest fragrance concentration, typically 20 to 40 percent. It lasts the longest, projects most richly, and develops the most complex dry-down. Bujairami releases all its fragrances as extraits, which is a significant part of why the brand has developed such a strong reputation for performance.
What is maceration and should I let my new fragrance macerate?
Maceration is the process of fragrance molecules fully integrating and settling after production. A newly bottled fragrance can smell sharp, synthetic, or unbalanced because the individual ingredients have not yet harmonised. Leaving a bottle to settle for two to four weeks is standard practice in the fragrance community. Remove the cap and let the bottle breathe overnight to accelerate the process. Most heavy Middle Eastern releases benefit significantly from maceration.
What is a blind buy in the fragrance community?
A blind buy is purchasing a fragrance without having smelled it first, based on notes, reviews, community consensus, and comparisons to fragrances you already know. The Atlas compare tool, scent accuracy scores, and community reviews are specifically designed to reduce the risk of a disappointing blind buy by giving you data before you spend money.