Feminine · EDP · £23
Inspired by Jean Paul Gaultier La Belle.
Awaan is a bright fruity floral fragrance from Lattafa, blending citrus freshness, soft white florals, and a smooth musky woody base into a clean, sunlit signature. Product Overview Awaan, released in 2022 as part of the Lattafa Pride collection, represents a lighter and more radiant direction within the brand. It focuses on freshness, softness, and easy wearability, delivering a feminine leaning profile built around citrus, florals, and clean woods. The composition balances juicy brightness with creamy floral tones, creating a scent that feels uplifting and smooth without becoming overly sweet or heavy. Scent Profile The opening introduces bergamot and orange, delivering a fresh, slightly sweet citrus burst that feels bright and energetic. This phase is clean and inviting, setting a light and airy tone from the start. As the fragrance develops, the heart reveals jasmine and orange blossom. The florals are soft, slightly creamy, and gently sweet, adding a smooth and feminine character while maintaining the fragrance’s overall brightness. The drydown settles into sandalwood, patchouli, and musk. This base is clean and softly woody, with the musk giving a skin like finish while the sandalwood adds warmth and the patchouli provides subtle depth. Technical Structure and Development Awaan follows a fresh fruity floral structure with a citrus led opening, a white floral heart, and a smooth musky woody base. The transition between phases is fluid, allowing the fragrance to remain consistent and easy to wear throughout. Its technical strength comes from how the citrus, white florals, and soft woody musk base interact, maintaining brightness while gradually introducing warmth and depth. Performance Performance is solid and balanced. Longevity typically ranges between 6–8 hours, with a steady presence across the wear. Projection is moderate, creating a light and pleasant scent trail that feels noticeable without being overpowering. Wear Scenarios This is a fragrance suited to relaxed and brighter environments. Best suited for: - spring and summer wear - daytime outings - holidays and travel - casual settings - fresh daily signature use Scent Family Positioning Awaan sits within the fruity floral woody family, structured around citrus brightness, soft white florals, and a clean musky base. It aligns with modern fresh fragrances that prioritise clarity, softness, and versatility. Inspired By and Style Comparisons Awaan is commonly associated with the fruity floral gourmand style popularised by Jean Paul Gaultier La Belle. It reflects a similar bright and smooth sweetness, though it reads as a lighter and more citrus forward interpretation with less emphasis on heavy gourmand depth. Flankers and Variations As part of the Lattafa Pride collection, Awaan sits within a range of more refined and accessible compositions. It represents the fresher, more daytime friendly side of the lineup compared to deeper or sweeter releases. Market and Community Reception Awaan is recognised for its clean profile, versatility, and easy wearability. It appeals to users looking for a fresh, slightly sweet fragrance that performs well without feeling heavy or overly complex. What defines it is its brightness citrus and florals blending into a smooth, musky base creating a scent that feels light, effortless, and consistently wearable in warmer settings.
1 reviews with an average rating of 7.2 out of 10.