Brand: Arabiyat Prestige
Unisex · EDP · £50
Inspired by Stéphane Humbert Lucas 777 Sea My Love.

A salted citrus and mineral amber eau de parfum, styled as a plainly acknowledged take on Stéphane Humbert Lucas 777's Sea My Love, reworked into an accessible unisex format. Product Overview Swar d'Amour is a 2026 release from Arabiyat Prestige, the Dubai fragrance house produced by My Perfumes Factory (MPF), sold as an Eau de Parfum in 100ml. It is the fourth entry in the brand's Swar line, a small collection named after the Arabic word for bracelet, sitting alongside Swar Séduire, Swar Venin and Swar Serpentine. Where those three siblings lean into spice, fruit and smoke, d'Amour is built around salt, citrus and stone, and is marketed openly as a version of Sea My Love, the aquatic-leather fragrance Stéphane Humbert Lucas released in 2024 as part of La Collection Serpent. At a Scent Atlas price of 50 GBP against an original that retails well over 300 dollars, d'Amour exists to put that salted mandarin and suede idea within reach without pretending to be anything other than an interpretation of it. Scent Profile The opening is citrus over texture. Mandarin brings a sweet, tangerine-toned warmth, lemon cuts in with sharper acidity, and sea salt sits between the two as a clean, faintly electric mineral accord rather than a sweetness. Suede arrives almost immediately alongside the citrus rather than waiting in the heart, giving the top a soft, brushed leather grain under the brightness, so the first impression reads as squeezed citrus over a salted glove rather than a simple fruit opening. Within the first fifteen minutes the fragrance moves into a warmer, floral-amber heart. Amber supplies a golden, honeyed glow, jasmine adds a rich, slightly indolic white floral depth rather than a sheer one, and moss threads a damp, green undertone beneath both. The effect is a heart that feels like warm skin resting on cool, mossy ground, the counterpoint that keeps the salt-and-citrus opening from reading as one-dimensional. The dry-down turns mineral and earthy. Patchouli contributes a dark, composted depth, musk sits close and clean against the skin, and mineral amber closes the base with a drier, stonier, more geological character than the amber in the heart. The composition deliberately uses two different registers of amber, a warmer one up top in the heart and a cooler, harder one underneath in the base, so the fragrance reads as though it cools from an open flame into something closer to permanence. The overall arc runs from bright and airy to warm and textured to dry and slightly earthy, with the salt-mineral thread carried through from the very first spray to the final hour. Technical Structure and Development Ten notes across three stages, with two choices doing most of the work. Sea salt and suede are placed in the top rather than left to the middle or base, which is unusual: most salted-marine compositions save their textural weight for later, but here the leather and mineral quality are present from the first breath, working alongside rather than after the citrus. The second structural choice is the double amber, a lighter floral amber in the heart against jasmine, and a separate mineral amber in the base against patchouli and musk, giving the fragrance two distinct temperatures of the same material rather than one amber note carried through. Set against Sea My Love's own pyramid of salt and mandarin over marine notes, leather and jasmine, closing on amber, benzoin, musk and patchouli, the shared architecture is clear: salted citrus opening, leather-jasmine heart, ambered patchouli-musk base. Swar d'Amour compresses that same shape into a more linear, less layered build. Performance Independent testing from retailers carrying the fragrance reports five to seven hours of wear, with the mineral amber and musk base persisting longest after the citrus and salt have faded. Projection is intimate rather than room-filling: this is a skin-close fragrance built to be discovered up close on pulse points rather than announced across a space, closer in behavior to the original Sea My Love's own moderate, arm's-length sillage than to a loud Middle Eastern amber bomb. Community-reported figures on Fragrantica and in retailer write-ups cluster around six to eight hours, consistent with a well-built EDP in this profile rather than an oil-heavy oriental. Warmth amplifies the salt and mineral amber character, so performance and character both read stronger in heat than in cold. Wear Scenarios - Warm-weather daytime wear, spring and summer mornings where a salted citrus opening suits the season - Coastal, beach and travel settings, given the direct marine and mineral framing of the composition - Office and daytime settings where a skin-close, non-intrusive projection is an advantage rather than a limitation - Early evenings and dates where something unusual is preferred over a safer, more generic citrus or amber - Anyone building out the Swar collection who wants its lightest, most transparent entry alongside the darker Séduire, Venin and Serpentine Scent Family Positioning Fragrantica classifies Swar d'Amour's main accords as citrus, musky, white floral, powdery and leather, which places it in the aquatic-leather-amber space rather than a straightforward fresh citrus or a heavy oriental amber. Within Arabiyat Prestige's own catalogue it is the outlier of the Swar collection: the other three bracelets build on spice, fruit, incense and smoke, while d'Amour is the only mineral, salt-forward composition among them. That salted citrus and mineral amber lane sits at the accessible end of the wider aquatic-leather niche category that Sea My Love itself occupies, a style more commonly associated with three-figure niche pricing than with a sub-60-pound Middle Eastern EDP. Inspired By and Style Comparisons Swar d'Amour is consistently marketed by retailers, including Arabiyat Prestige's own listings, as inspired by Stéphane Humbert Lucas 777's Sea My Love, and the shared DNA is genuine rather than a loose gesture: both open on salted mandarin, both carry leather or suede through the middle against jasmine, and both close on an amber-patchouli-musk base. The differences are in execution rather than ingredients. Sea My Love's opening is described as softer and more layered, its suede more refined, and its base described by reviewers as more complex and polished; Swar d'Amour's version is more direct and immediate, with a briner, more forward citrus opening and a heart and base that move faster and land more plainly. For buyers already drawn to the aquatic-leather category, comparisons to Dolce & Gabbana Light Blue Eau Intense or the Bvlgari Aqva line are reasonable reference points for the general salt-and-citrus register, though the suede and mineral amber base push d'Amour closer to Sea My Love's own specific territory than to either of those. Flankers and Variations Swar d'Amour belongs to Arabiyat Prestige's four-piece Swar collection rather than having flankers of its own. Swar Séduire is built on dates, cinnamon, leather and oud for a darker, seductive profile. Swar Venin runs on cherry, rose and incense for a sweeter, more floral character. Swar Serpentine is the most complex of the four, an aromatic-oriental built across bergamot, incense and spearmint through osmanthus, jasmine sambac and clary sage into tobacco, dates, resin and saffron. Against those three, d'Amour is deliberately the lightest and most transparent, the only composition in the line without dates in its formula and the only one built around salt and stone rather than spice, smoke or fruit. There is no dedicated d'Amour flanker, oil, or extrait edition currently documented. Market and Community Reception Swar d'Amour is a genuinely recent release, launched in 2026, and its review base is still thin and inconsistent across regions: Fragrantica's various language mirrors show anywhere from three to eight user votes with average ratings ranging roughly from 3.0 to 3.9 out of 5 depending on which locale's page is checked, which reflects a fragrance still early in its community life rather than an established, heavily reviewed release. No strong evidence of a viral moment, TikTok breakout or major review-community consensus was found during research; the "viral" framing appears to be ahead of the documented reception rather than confirmed by it at this point. What is genuinely notable is distribution speed: within weeks of its mid-2026 launch, d'Amour was already stocked by a wide spread of independent retailers across multiple markets, including outlets in Italy, the Netherlands, South Africa, India and Spain, alongside general Middle Eastern fragrance retailers, which points to strong wholesale uptake for a new MPF-produced release even without a matching wave of consumer reviews yet. Retailer copy consistently frames the value proposition in the same terms: the salted mandarin, suede and mineral amber structure of a fragrance that costs well over 300 dollars in its Stéphane Humbert Lucas original, reproduced at a fraction of the price. That value argument, rather than critical acclaim or viral spread, is the clearest and best-documented driver of interest in Swar d'Amour so far.
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1 reviews with an average rating of 7.0 out of 10.
Swar d’Amour positions itself as a specialized entry within the Arabiyat Prestige portfolio, moving away from the brand's typical spice-heavy DNA toward a mineral-aquatic profile. The composition is built around a distinct tension between bright citrus and textured suede, supported by a dual-amber structure that transitions from a warm, floral heart to a cooler, stony base. While it lacks the high-fidelity layering and smoothness found in the Stéphane Humbert Lucas original, it successfully translates the core salted-mandarin and leather concept into a more linear, immediate format. It leans niche in its scent profile but maintains enough familiarity through its citrus components to appeal to a broader unisex audience. Performance resides within the moderate territory expected of a citrus-forward Eau de Parfum. With a documented longevity of five to seven hours and a projection style that remains intimate rather than diffusive, it functions as a personal scent rather than a room-filling presence. This technical profile mirrors the understated behavior of the fragrance it aims to emulate, making it suitable for office environments or close-proximity social settings where louder aquatic scents might be intrusive. From a market perspective, Swar d’Amour offers significant value as a directional clone. By placing a niche aquatic-leather DNA—usually gated behind a high luxury price point—into a mid-market bracket, it serves as an accessible entry point for collectors interested in mineral compositions. It is best suited for warm-weather daytime wear and coastal travel, providing a transparent, salt-forward alternative to the denser orientals found elsewhere in the Swar collection.
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Arabiyat Prestige is the luxury, high-concentration division of the My Perfumes group. While the standard Arabiyat line focuses on traditional, everyday Middle Eastern scents, the Prestige line is designed to compete with niche Western houses, offering more complex blends, superior presentation, and "beast mode" performance.
Aariz is one of the most highly-rated releases in the Prestige collection, specifically for those seeking a smooth, wearable oud. It is frequently cited as a top alternative to expensive designer "Oud and Rose" combinations, providing a more balanced and long-lasting experience for a much lower price point.
Performance is the hallmark of the Arabiyat Prestige brand. Most releases are formulated at high Eau de Parfum concentrations, with many users reporting 10 to 12 hours of longevity. Their gourmand and woody releases, such as the Red Oud or Oud Al Sahraa, are particularly noted for their massive sillage.
Arabiyat Prestige Swar d'Amour is a dupe of Stéphane Humbert Lucas 777 Sea My Love. It interprets the original scent profile using high quality alternative ingredients at a fraction of the price.
Arabiyat Prestige Swar d'Amour opens with Mandarin, Lemon, Suede, Sea Salt, moves into Amber, Jasmine, Moss, and settles on a base of Patchouli, Musk, Mineral Amber. It is built to capture the character of Stéphane Humbert Lucas 777 Sea My Love.
Arabiyat Prestige Swar d'Amour is EDP with a community longevity score of 6.5 out of 10 and a scent accuracy score of 7.5 out of 10. It offers a budget friendly alternative to the original.
EDP stands for Eau de Parfum. It typically contains 15 to 20 percent fragrance concentration, giving stronger performance and longer longevity than EDT. Most Middle Eastern clone brands release their fragrances as EDP, which is a significant reason they tend to outperform designer equivalents in longevity and projection at a lower price point.
Extrait de parfum, also called pure parfum, contains the highest fragrance concentration, typically 20 to 40 percent. It lasts the longest, projects most richly, and develops the most complex dry-down. Bujairami releases all its fragrances as extraits, which is a significant part of why the brand has developed such a strong reputation for performance.
Maceration is the process of fragrance molecules fully integrating and settling after production. A newly bottled fragrance can smell sharp, synthetic, or unbalanced because the individual ingredients have not yet harmonised. Leaving a bottle to settle for two to four weeks is standard practice in the fragrance community. Remove the cap and let the bottle breathe overnight to accelerate the process. Most heavy Middle Eastern releases benefit significantly from maceration.
A blind buy is purchasing a fragrance without having smelled it first, based on notes, reviews, community consensus, and comparisons to fragrances you already know. The Atlas compare tool, scent accuracy scores, and community reviews are specifically designed to reduce the risk of a disappointing blind buy by giving you data before you spend money.