Middle Eastern & Scent Houses · United Arab Emirates · 22 fragrances
Est. 2012 Founder Sheikh Shahid Ahmad & Shoaib Iqbal Owner Lattafa Perfumes Industries LLC
Founded in 2012 by Sheikh Shahid Ahmad & Shoaib Iqbal, owned by Lattafa Perfumes Industries LLC.
VURV, styled by the brand as VURV, is a UAE fragrance house created in 2012 by perfumer Olaf Larsen and operates as a sister brand to Lattafa under the same parent company as Maison Alhambra. Retailers commonly stock 30 or more VURV releases including Auriga, Constella, Cygnus, Mythos and Scandal Homme and Femme, though the brand is frequently only findable through Lattafa's own catalogue filter rather than as a searchable brand in its own right. This gap between how widely stocked the range actually is and how easily it can be found by name is exactly the kind of catalogue visibility problem this site exists to solve.
VURV is a sub-brand of the Lattafa Perfumes family.
Other brands in this family: Lattafa, Maison Alhambra.
Evidence: Fragrantica — parent company listing.
Average community rating 7.6/10 across 10 rated fragrances.
— Tribe — 8.2/10 — £17
— Victorieux Femme — 8.0/10 — £18.5
— Royce Bleu — 7.8/10 — £19.99
— Waltz Pour Femme — 7.8/10 — £14.99Compare all 22 VURV fragrances side by side
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