Independent & Niche Scents · United States · 80 fragrances
Est. 2009 Founder Joey 'Rico Fragrance' Owner Jo Milano Paris Group LLC Ownership Independently owned
Founded in 2009 by Joey 'Rico Fragrance', owned by Jo Milano Paris Group LLC.
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Jo Milano Paris is a New York and Paris based fragrance house founded in 2018, known for bold niche-style perfumes with strong presentation, high-impact scent profiles, and a growing cult following around its Game of Spades collection. The brand blends Parisian luxury styling with modern crowd-pleasing fragrance DNA, covering amber, woody, gourmand, fresh, aromatic, and extrait-style compositions. Popular releases include Game of Spades Wildcard, Full House, King, Queen, Royale, Double Bonus, and Opal, fragrances that have become especially visible among collectors looking for premium-smelling alternatives, strong performance, and distinctive bottle design.
Average community rating 7.9/10 across 46 rated fragrances.
— Game of Spades King — 8.8/10 — £63.69
— Game of Spades Emerald — 8.6/10 — £80
— Game of Spades Opal — 8.6/10 — £80
— Game of Spades Platinum — 8.6/10 — £135Compare all 80 Jo Milano Paris fragrances side by side
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